At a glance: The first event of the ESLA Dinner Series — a curated Iftar dinner at Restaurant Al Zaytouna, 1010 Vienna, combining community, brand aesthetics, and premium atmosphere. Conceived and executed by Esra Ahmeti & Layla Rahman.
Moonlight Iftar was the pilot project for the ESLA model — a curated dinner format demonstrating how restaurants and brands can reach new audiences and become emotionally tangible through intentionally designed experiences.
In an increasingly digital and fast-paced world, the focus was on the potential to create authentic connections between businesses and guests.
The Results
Project Goals
Moonlight Iftar was developed as a curated dinner format to demonstrate how atmosphere, brand aesthetics, and community can come together in a restaurant setting.
- ✓Create a novel and memorable restaurant experience
- ✓Design a community event for women with a strong atmosphere
- ✓Produce high-quality social media content
- ✓Present various businesses and brands in a stylish setting
Concept & Execution
The event was intentionally designed as a small, curated dinner with a limited number of participants.
Marketing Value
Cooperation Partners
Six partners from various industries were presented in a stylish setting:
Value for the Location
The event demonstrated how restaurants can benefit from curated experiences:
13 participants from various industries — potential new regulars and multipliers.
Premium positioning of the restaurant as a venue for curated experiences — not just dining.
Professional social media content with 100,000+ views — organic reach for the restaurant.
The value of a brand is emotional — guests form an emotional bond with the place and the memories.
Proof of Concept
Moonlight Iftar serves as proof of concept for the ESLA model with three pillars:
ESLA creates atmosphere, visibility & network. Our formats combine Brand Experience, Content Production & Community Building.
Potential: The dinner experience format is scalable and transferable to various brands and industries — from launch events to community experiences to hospitality formats. A strategic marketing instrument for brands that want to be more than just visible.